
The Lancashire Creamery Deluxe 100ml shortfill: five rich creamy dessert profiles in a 70VG/30PG base. Butterscotch Ice Cream, Pistachio and Hazelnut Custard, Strawberry Milkshake, Bread and Butter Pudding, and Vanilla Milkshake and Wafers. Add nic shots for 3mg or vape at 0mg.
Per unit
£8.40
You get
5
Min order
1 pack
Quantity:
Written and fact-checked by the VapeCity team · Updated June 2026
The Lancashire Creamery Deluxe 100ml range is the core shortfill lineup from Future Juice Labs, the UK manufacturer behind The Lancashire Creamery brand. Where the Ice Creamery sub-range covers frozen dessert profiles and the Farm Shop leans into baked goods, the Deluxe range focuses on the custard and milkshake territory that defined the brand when it launched. Butterscotch, pistachio custard, strawberry milkshake, bread and butter pudding, vanilla with wafers: these are the flavours Future Juice Labs built their reputation on, each developed to taste like a specific dessert rather than a generic sweet cloud.

Like the rest of the Lancashire Creamery shortfill range, the Deluxe 100ml uses a 70VG/30PG ratio in a 100ml fill inside a 120ml bottle. The spare 20ml is not wasted: it is designed for two 10ml nicotine shots if you want a background nicotine level. Add both shots, shake, wait five minutes, and you have 120ml at roughly 3mg freebase. If you vape at 0mg, skip the shots and use the liquid as it comes. The flavour does not change either way.
The 70VG ratio is why these profiles taste as dense and flavour-heavy as they do. High-VG liquid carries more flavour concentrate per puff than a thinner 50/50 base. The trade-off is compatibility: 70VG needs a sub-ohm setup with coils between 0.1 and 0.6 Ohm. Mouth-to-lung tanks and standard pod kits will not absorb the liquid properly and will give you dry hits. At £41.99 for 100ml at VapeCity, all five Deluxe flavours are available, and each is genuinely distinct from the others in both profile and character.
The Deluxe range sits at the creamy, indulgent end of the dessert spectrum. These are not light fruity-cream profiles; they are fully committed dessert flavours built around milkshake bases, custard, and in one case a classic British baked pudding. The quality that separates the Lancashire Creamery range from cheaper dessert shortfills is in how each profile handles its supporting notes. The butterscotch stays toffee-warm rather than turning into synthetic candy. The pistachio reads as a roasted nut rather than an almond imitation. Small things, but they add up to a noticeably different vaping experience compared to generic dessert ranges.
A useful way to approach the five: think about where on the richness scale you want to land. Butterscotch Ice Cream and Pistachio and Hazelnut Custard are the most indulgent, the deepest and heaviest on the cream. Strawberry Milkshake and Bread and Butter Pudding sit in the middle: full dessert profiles but not overwhelming. Vanilla Milkshake and Wafers is the lightest of the five and probably the easiest to vape through the day without palate fatigue.

The 100ml in 120ml format is a shortfill bottle. The spare 20ml is for nicotine shots. Two 10ml shots fit exactly in the space available. Add both, replace the cap, shake for thirty to sixty seconds, and leave the bottle for five minutes before vaping. The result is 120ml at around 3mg freebase nicotine.
If you want stronger nicotine, two shots is the ceiling for this bottle size. Overfilling beyond 120ml will displace liquid and change the flavour balance. The Lancashire Creamery also produces the same flavour profiles in 10ml nic salt format at 5mg, 10mg, and 20mg if you need higher nicotine or prefer nic salts for a pod kit. Those 10ml versions use a 50/50 VG/PG base and work in standard pod systems rather than the sub-ohm setups required by the shortfill.
Vaping at 0mg is also entirely normal, especially for people who have stepped down from nicotine over time but still want the flavour ritual. The vapour production, flavour intensity, and coil life are identical whether you add shots or not. Many long-term vapers run the Lancashire Creamery shortfills at 0mg as their everyday choice.
The 70VG/30PG ratio makes this a sub-ohm liquid. High-VG formulas are thicker than standard e-liquid and need a coil with wide cotton wicking to saturate properly. A mouth-to-lung coil above 0.8 Ohm will not absorb the liquid fast enough, causing dry hits and burning the cotton. The only setups that will work reliably are direct-to-lung configurations with coils rated between 0.1 and 0.6 Ohm.
Practically, this means sub-ohm tanks on a regulated box mod, pod mods with mesh coils designed for high-VG liquid, or DTL-capable pod kits. The Vaporesso XROS Pro is a compact pod kit with a DTL coil option that handles 70VG liquids cleanly. The Geekvape Wenax Q2 is another in the same category: small, pocket-friendly, but with a coil rating suited to high-VG shortfills.
Whatever kit you use, prime the coil before the first puff. Fill the tank or pod, fit the coil, and leave it for three to five minutes. High-VG liquid takes longer to soak into new cotton than thinner e-liquid. Firing before it has saturated burns the dry cotton and leaves a harsh, slightly acrid taste that can affect the coil for the rest of its useful life. Starting at the lower end of the coil's wattage range also helps with the initial puff and lets you step up to your preferred level once the flavour is coming through cleanly.
The Lancashire Creamery brand has three 100ml shortfill sub-ranges, and it is worth knowing the distinction when you are choosing between them. The core Deluxe range, this one, is the milkshake and custard lineup. These are the flavours Future Juice Labs launched the brand with and the ones most associated with the Lancashire Creamery name. If you associate the brand with butterscotch or vanilla milkshake, you are thinking of the Deluxe range.
The Farm Shop range covers baked goods: Apple Sugar Doughnut, Blueberry Muffin, Custard Cannoli, Raspberry Custard, and Vanilla Shortbread. It is lighter on the cream and more bakery-oriented. The Ice Creamery range covers frozen desserts: Caramel Choo Choo, Caramelised Biscuit, Mint Choc Chip, and Strawberry Cheesecake. Ice cream parlour flavours, colder and crisper than the Deluxe range. All three use the same 70VG/30PG base, same bottle format, and same £41.99 price point. The Deluxe and Farm Shop are at £41.99 and the Ice Creamery is slightly less at £37.99.
The brand also produces 10ml nic salt versions of most profiles at 50/50 VG/PG, suited for pod kits and MTL vapers who want nicotine salts. Those are separate products with their own bottling and different device compatibility.
For dessert-focused sub-ohm vapers, yes. The five Deluxe profiles cover a broader range of custard and milkshake territory than most comparable shortfill lineups, and each has a clearly developed character. The Pistachio and Hazelnut Custard in particular has no real equivalent in the UK shortfill market at this quality level; most pistachio e-liquids flatten out into generic nut sweetness, where the Lancashire Creamery version maintains the specific warmth and roasted quality of actual pistachio.
The price point is the honest caveat. £41.99 for 100ml sits at the top of the shortfill bracket. Budget dessert shortfills from other brands come in at £20 to £30. The gap is real and the decision depends on how much you vape and what you are vaping for. Casual vapers cycling through many flavours will probably not notice the quality difference enough to justify the premium. Someone who drinks the same Lancashire Creamery Bread and Butter Pudding every day will.
The good
The catch
How the Deluxe 100ml sits against other dessert shortfill options in the same market.
| Option | Puffs | Refilling | Best for |
|---|---|---|---|
| Lancashire Creamery Deluxe 100ml | Sub-ohm DTL | UK-made, 70VG/30PG, 5 creamy dessert flavours | Milkshake and custard profiles, premium sub-ohm dessert vaping |
| Lancashire Creamery Farm Shop 100ml | Sub-ohm DTL | UK-made, 70VG/30PG, 5 bakery flavours | Baked goods profiles from the same brand at the same price |
| Doozy Vape Co Seriously Custard | Sub-ohm DTL | UK, 70/30 custard shortfill | Budget custard shortfill alternative |
| Volume | 100ml in 120ml bottle |
|---|---|
| VG/PG | 70% VG / 30% PG |
| Nicotine | 0mg (space for 2x10ml nic shots, gives ~3mg) |
| Vaping style | Direct-to-lung (DTL), sub-ohm |
| Coil range | 0.1 to 0.6 Ohm |
| Flavours | Butterscotch Ice Cream Deluxe, Pistachio and Hazelnut Custard, Strawberry Milkshake Deluxe, Bread and Butter Pudding, Vanilla Milkshake and Wafers |
| Brand | The Lancashire Creamery Deluxe by Future Juice Labs |
| Made in | UK |
| Compliance | TPD-compliant, childproof cap, tamper-evident seal |
Sources: Future Juice Labs product information (via ecigone.co.uk) · UK TPD e-liquid regulations (gov.uk)
| Standard UK delivery2–3 working days | £2.99 |
|---|---|
| Next-day deliveryorder before 3pm, Mon–Fri | £5.99 |
| Orders over £200free standard UK delivery | Free |
Order before 3pm and we dispatch the same working day. Everything ships in plain, discreet packaging from UK stock, and it’s all TPD-compliant.
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