Freebase is the original form of nicotine in e-liquid, and the one most vapers start on. It gives you a sharper, more pronounced throat hit than nic salts at the same mg, which is exactly what a lot of ex-smokers want when they're first switching. Every bottle on this page is a TPD-compliant 10ml, the only legal format for nicotine e-liquid in the UK.
We stock freebase juice in 3mg, 6mg, 12mg and 18mg across a range of 50/50 VG/PG blends built for MTL kits, pod systems and starter vapes. Pick your strength, pick your flavour, and we'll get it out fast.
32 products
Freebase nicotine is the purest, most traditional form of nicotine used in vaping. Unlike nic salts (which are treated with benzoic acid to smooth out the hit), freebase is nicotine in its base state. That means a stronger, more noticeable throat kick at higher strengths. Some people find that sharper catch reassuring, particularly when they're fresh off cigarettes.
All nicotine e-liquid in the UK must come in 10ml TPD-compliant bottles at a maximum of 20mg/ml. Freebase juice typically runs 0mg, 3mg, 6mg, 12mg and 18mg, giving you a proper range to work down through as you reduce. The 10ml bottle size isn't just a regulation quirk; it's actually handy for trying new flavours without committing to a large volume.
Freebase sits at roughly 50/50 VG to PG in most formulations. That balanced ratio keeps the liquid thin enough to wick properly in the small coils inside MTL tanks and pod kits, and the higher PG proportion helps carry flavour cleanly through the draw.

The two types behave quite differently, so this is worth getting right before you buy.
Nic salts are smoother at high strengths. At 20mg, a salt feels gentle and fast-absorbing, which is why they work well in low-power pod kits and suit people who are coming off disposables or cigarettes and want maximum satisfaction without harshness. Freebase at 20mg, by contrast, would feel quite aggressive to most vapers, and is rarely available at that strength in practice.
Freebase is better suited to moderate strengths (3mg to 12mg) for people who have been vaping a while and want more control over their nicotine intake. The throat hit is more noticeable at comparable mg levels, and some long-term vapers actually prefer that sensation. If you're stepping down from a high-strength nic salt habit, freebase at 6mg or 12mg is a logical next stage.
Device matters too. Freebase in a 50/50 blend goes into the same MTL pod kits and starter tanks you'd use with nic salts. Sub-ohm kits wanting high-VG liquid will be better served by shortfills rather than 10ml freebase.
Traditional throat hit
0mg to 18mg, 50/50 VG/PG
Smooth, fast-absorbing hit
10mg and 20mg, 50/50 VG/PG
Both formats use the same MTL devices. The difference is in how the nicotine feels, not what kit you need.
Freebase gives you more granular options than nic salts, which only come in 10mg and 20mg in the UK. You can step through 3mg, 6mg, 12mg and 18mg at your own pace.
For vapers currently on 20mg nic salts, 18mg freebase is broadly comparable in intensity, though the character of the hit is different. From there you can work down. Most people find 12mg a comfortable middle-ground; 6mg suits lighter, more recreational vapers; 3mg works well for those who want a trace of nicotine without much of an effect at all. Zero nicotine (0mg) is available too, for people who like the ritual of vaping but are completely off the drug.
Running cost is another consideration. At VapeCity, 10ml freebase bottles start from around £2 to £5 each, which works out to roughly £0.01-0.02 per ml less than premium nic salts. Over a month of daily vaping, that adds up.
A starting point: your cigarette habit and your vaping style together determine the right strength. Adjust over time; there's no wrong answer.
| Strength | Who it suits | Throat hit | Typical usage |
|---|---|---|---|
| 3mg | Light vapers, sub-ohm transition | Very mild | High-volume vaping, all-day casual use |
| 6mg | Social / occasional smokers | Light | Moderate vaping, flavour-forward sessions |
| 12mg | Regular daily vapers | Noticeable | Most popular for MTL pod users |
| 18mg | Heavy smokers switching over | Strong | Early transition, soon to reduce |
| 0mg | Nicotine-free | None | Enjoying the flavour without the nicotine |
All 10ml nicotine e-liquids are capped at 20mg/ml under UK TPD rules. Freebase is rarely offered above 18mg/ml in practice.

The two base ingredients in e-liquid are Vegetable Glycerin (VG) and Propylene Glycol (PG). How much of each is in the bottle affects how the juice vapes. Most 10ml freebase e-liquids use a 50/50 blend.
VG is the thick, slightly sweet ingredient. More VG means denser clouds and a smoother inhale. PG is thinner, almost water-like. It carries flavour more efficiently and adds that characteristic throat hit. At 50/50, you get a liquid that's thin enough to wick quickly in small coils, delivers a clean flavour hit, and gives you a noticeable but not excessive throat kick.
For context: shortfills for sub-ohm vaping typically run 70/30 VG/PG or higher, which is too thick for MTL devices. Freebase at 50/50 is the format built for the kind of pod kit or MTL tank most people start on.
These are the names that consistently move off the shelf, from the crowd favourites to the everyday workhorses.
Vampire Vape
3mg to 18mg, 50/50
The UK's most recognised freebase brand, with Heisenberg as its standout flavour. Over 45 options from straight-ahead fruit to more complex dessert and menthol profiles. Honestly, if you haven't tried Heisenberg at least once, you're behind.
Shop all Vampire Vape →IVG
3mg to 18mg, 50/50
IVG brings serious flavour depth to the freebase category. Their fruit and menthol range runs wide, with a few combinations that genuinely catch you off-guard. A reliable choice if you've grown tired of the obvious options.
Shop all IVG →Riot Squad
3mg to 18mg
Bold, punchy flavours with a slightly sharper profile than most. Riot is the one for vapers who want their e-liquid to actually taste of something, not just hint at it. Bar Series is the best entry point.
Shop all Riot Squad →Just Jam
3mg to 18mg, 50/50
Exactly what it says: jam flavours done properly. Strawberry Doughnut is the obvious pick, but the Raspberry Conserve and Rhubarb options are less obvious and often more interesting. Good for anyone bored of fruit and wanting dessert without the sweetness overdose.
Shop all Just Jam →Freebase at 50/50 VG/PG is made for MTL (mouth-to-lung) devices. That covers most refillable pod kits, compact MTL tanks, and starter vapes that run above 1 ohm at low wattage (10-20W). You want the smaller coil resistance for proper wicking and flavour. If your current device is a high-wattage sub-ohm kit that uses shortfills, freebase isn't the right match for it; look at shortfills instead.
A few things worth knowing before you fill up, especially on your first 10ml bottle.
Fill properly
Top up the pod or tank to just below the fill line. Overfilling can cause flooding; leaving the coil dry will burn it within a couple of draws.
Prime the coil
After filling, let it sit for two to five minutes. That gives the liquid time to soak into the cotton. Vaping a dry coil ruins the flavour permanently and you'll need a new coil.
Start at the low end
Trying a new brand? Start at 6mg or 12mg, not the top strength. It's a lot easier to go up than to deal with a harshness headache from jumping straight to 18mg.
Store it right
Keep bottles out of direct sunlight and away from heat. An unopened 10ml bottle in a cool drawer will keep well past its best-before date. Once opened, finish it within a few weeks for best flavour.
The question we get asked most about freebase is whether to stick with it or switch to nic salts after trying both. Honestly, most people end up using both at different times rather than picking a definitive winner.
Freebase at 12mg in an MTL pod kit is a common daily-driver choice for vapers who've been at it a year or two. It gives them enough nicotine without the smoothness of salts feeling too easy. The throat hit is part of the experience for them, not something to minimise.
The people who switch away from freebase are usually the ones jumping up to 20mg salts early on, because they want less harshness, or the ones moving to shortfills later, because they've started using a sub-ohm kit and want more cloud. There are a lot of valid routes through the category. The 10ml freebase format sits in the middle, accessible from every direction.
More nicotine options at VapeCity
Not sure freebase is the right fit? Compare nic salts and shortfills, or find the device your liquid needs.
Freebase e-liquid is traditional nicotine vape juice in a 10ml bottle. It uses freebase nicotine (the pure form, as opposed to nicotine salt) which gives a more noticeable throat hit, especially at higher strengths. The 10ml format is the legal maximum size for nicotine-containing e-liquid in the UK under TPD regulations.
Most 10ml freebase e-liquids use a 50/50 VG/PG ratio. This balance makes the liquid thin enough to wick properly in MTL tanks and pod kits, while the higher PG proportion delivers clean flavour and a noticeable throat hit. Some brands offer 40/60 or 60/40 variants, but 50/50 is the standard for freebase.
Most people transitioning from cigarettes or high-strength nic salts start at 12mg or 18mg. Regular vapers who have already reduced their nicotine intake typically settle on 6mg or 12mg. If you vape heavily throughout the day, start mid-range and adjust; 18mg can feel quite harsh for extended sessions. Light or social vapers often prefer 3mg or 6mg.
Yes. 50/50 freebase e-liquid is designed for MTL (mouth-to-lung) devices, which includes most refillable pod kits, pod mods and MTL tanks. It is not suited to high-wattage sub-ohm devices, which need higher-VG shortfill e-liquid.
Freebase nicotine delivers a stronger, more noticeable throat hit at the same mg/ml level. Nicotine salts are treated with benzoic acid to create a smoother hit that absorbs faster, making them more comfortable at 20mg. Freebase is better for vapers who want more throat sensation and a wider choice of nicotine strengths; nic salts suit those who want a smooth, cigarette-like delivery at higher concentrations.
It depends how much you vape. A typical MTL pod user will get through roughly 2-3ml per day, meaning a 10ml bottle lasts three to five days. Heavy vapers may finish it in two days; lighter users can stretch it to a week or more.
Yes. 10ml freebase e-liquids are fully TPD-compliant and legal to sell and use in the UK. The format, maximum nicotine level (20mg/ml) and bottle size (10ml max for nicotine-containing juice) are all within UK regulations. All products at VapeCity meet these requirements.
We carry freebase e-liquids from established UK brands including Vampire Vape, IVG, Riot Squad, and others. The range covers fruit, menthol, dessert and tobacco flavour profiles in 3mg, 6mg, 12mg and 18mg strengths.